ATLANTIC BEACH

ARTS MARKET

CAMPAIGN RESULTS REPORT

Mayport Road, Atlantic Beach, Florida

Reels Campaign Impact – 1 Month After Launch

CAMPAIGN PERIOD

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March 20 to April 18

Boost visibility and engagement through Instagram Reels to increase followers and viewer interactions.

OBJECTIVE

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KEY WINS

Logo of Batman with a stylized bat symbol inside a circle

reels views doubled vs previous month’s metrics 103.49% Growth in 30 days

2x Increase In Views

Higher Engagement Rate

Likes, shares up by 100%

More Foot Traffic and Inquiries reported in-store.

INSIGHTS

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Unpolished, day-in-the-life style content performed best

Authenticity works

Artist Spotlights and Event Previews drove the most shares

TOP PERFORMING REELS

Title Views Engagement Rate

Store Feature 8K 4.17%

Feature Artist 1 3,2K 5.11%

Feature Artist 2 11K 3.21%

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Black Instagram logo inside a circle on a transparent background.

These reels brought the vibe, pulled in views, and helped double audience in just one month.

Interior of a rustic craft shop or market, featuring hanging green bottle chandeliers, wooden beams, and displays of jewelry and artwork. People are browsing and interacting in the shop.

ABAM STORE FEATURE

Person in a green shirt standing in front of art display with paintings of nature and animals, smiling and gesturing towards the artwork.

ARTIST FEATURE 1

Two men standing at a shop counter under hanging lights and colorful wall decorations. Signs with text "TERRY" and "MIKE".

ARTIST FEATURE 2